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In a significant move, the World Health Organization (WHO) has partnered with TikTok, the popular short-form video platform, to launch a year-long initiative focused on disseminating trustworthy and scientifically-backed health information. This collaboration underscores WHO’s dedication to utilizing various digital communication channels to enhance global outreach, promote health literacy, and encourage healthy behaviors in an increasingly digital landscape.
Social media platforms play a crucial role in shaping health-related behaviors and decisions. Research indicates that approximately 25% of young adults actively seek news content through social media channels like TikTok. However, these platforms also expose users to misinformation and misleading content. The partnership between WHO and TikTok aims to tackle these issues by promoting evidence-based information and fostering constructive health discussions.
Dr. Jeremy Farrar, WHO’s Chief Scientist, remarked on the potential impact of this collaboration: “This partnership could mark a pivotal moment for social responsibility among platforms. The convergence of health and technology offers an opportunity to connect with individuals across all age groups at their convenience.” He added that by collaborating with TikTok and similar entities, they are facilitating access to credible information while encouraging scientific dialogue that contributes to building a healthier future for everyone.
Enhancing Health Literacy Through Influencer Collaboration
TikTok boasts over 1 billion users worldwide and is leveraging its platform capabilities to boost health awareness while providing access to reliable information. By dismantling stigmas surrounding various topics, sharing powerful narratives, offering resources for those in need, and fostering supportive communities, TikTok aspires to positively influence individual well-being.
“Every day millions turn to TikTok not just for entertainment but also for community support regarding their well-being,” stated Valiant Richey, Global Head of Trust & Safety Outreach at TikTok. “We are thrilled about our collaboration with the World Health Organization’s Fides network of health influencers as it reinforces our commitment towards delivering engaging yet authoritative mental wellness content.”
The Fides network was established by WHO in 2020 with the goal of mobilizing creators who can counteract misinformation while promoting evidence-based messaging. With over 800 creators reaching around 150 million individuals across multiple platforms, Fides is poised to enhance targeted communication strategies aimed at improving public access to quality health information.
Dr. Alain Labrique from WHO highlighted the significance of this initiative: “Creators who resonate with their audience have an exceptional chance at bridging science with everyday experiences. This is where WHO can assist influencers in sharing fact-based insights ensuring that discussions around health on platforms like TikTok are both meaningful and informed.”
This partnership will broaden efforts concerning several pertinent health issues by transforming scientific data into relatable video formats while providing additional support through creator training programs offered by TikTok.
About the World Health Organization (WHO)
The World Health Organization serves as a specialized agency within the United Nations dedicated solely to international public health matters. Its mission encompasses ensuring optimal levels of healthcare globally through leadership on critical global issues related healthcare research agendas setting standards based on evidence-driven policy options.
About TikTok
TikTok stands out as a premier destination for short-form mobile videos aiming primarily at inspiring creativity while spreading joy among its users worldwide from its headquarters located in Los Angeles along with offices situated across major cities including New York City London Dublin Paris Berlin Dubai Jakarta Seoul Tokyo among others.
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