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- I experienced the $1,000 Beef Case at Papi Steak, a restaurant adored by celebrities located in Fontainebleau Las Vegas.
- This 55-ounce Australian wagyu steak is presented in a diamond-studded briefcase and has taken social media by storm.
- It’s an innovative marketing tactic for a restaurant in Las Vegas, and the steak itself was exquisite.
As soon as we settled into our seats at Papi Steak—a vibrant Miami import nestled within the equally dazzling Fontainebleau Las Vegas—an upbeat electronic dance music track filled the air. Our server graciously excused himself to join in on the festivities.
A throng of waitstaff and dancers gathered around a nearby table, brandishing strobe lights while chanting “Hey! Hey! Hey!” with synchronized enthusiasm. One diner abandoned her meal to wave her napkin along with them. We turned to watch as another server unveiled a briefcase that shimmered gold each time he teased it open.
Inside lay an impressive 55-ounce Australian purebred wagyu steak. The branding process commenced right there amidst diners’ astonished gazes—smoke billowed above their heads like an announcement of new royalty.
This was my moment to sample the famed $1,000 Beef Case (Business Insider covered this meal under media rates).
Your Favorite Celebrity’s Choice Cut
You might recall that iconic scene from “When Harry Met Sally,” where Meg Ryan dramatically demonstrates her point at Katz’s Deli and another patron exclaims she wants what Ryan is having. The experience surrounding Papi Steak’s Beef Case evokes that same sentiment.
David “Papi” Einhorn—the co-owner of Papi Steak—shared that they once sold 78 Beef Cases in one night during Super Bowl weekend in Las Vegas; I observed 15 being ordered during my two-hour dining experience alone!
This strategy works wonders for a city built on opulence and spectacle: when one table orders this extravagant dish, others quickly follow suit like dominoes falling over. You can almost see high rollers glancing over and thinking “I want what they’re having.”
The concept of the $1,000 Beef Case stems from Einhorn’s original creation—the classic Papi steak—which initially gained fame through his star-studded barbecues. His signature 32-ounce Glatt Kosher dry-aged tomahawk steaks (paired with his dairy-free secret sauce) became Instagram sensations before catching David Grutman’s attention—the investor behind Miami nightlife hotspots such as Komodo and LIV.
“He asked me why I didn’t come grill it for him,” Einhorn recounted. “So I flew down all the meat along with my secret sauce; Leo DiCaprio and other A-listers were there—and everyone went wild for it.”
Grutman added this signature dish to Komodo’s menu back in 2018 where it quickly became popular; according to Einhorn, even members of reality TV royalty like the Kardashians would request him personally whenever they dined there in Miami!
A year later marked their first venture into opening up Papi Steak restaurant located on South Beach; when Fontainebleau Las Vegas opened its doors in early 2023—they knew they had to expand westward once again—with stars including DiCaprio himself returning alongside Jennifer Lopez among others!
Culinary Delights That Match The Ambiance
PAPI STEAK embodies everything Sin City represents: marble tables paired beautifully against red leather booths while sparkling blue chandeliers hang overhead amidst black wallpaper adorned with fresh orchids throughout!
The atmosphere is bold yet inviting—it radiates excitement! Having visited Las Vegas more than twenty times myself—I’ve encountered numerous flashy eateries—but upon sampling dishes here—I found myself pleasantly surprised by how much more than just aesthetics were offered here!
The culinary journey began:I started off our meal sharing their Caesar salad priced reasonably around twenty-four dollars which hit every flavor note perfectly—from crisp lettuce combined harmoniously alongside rich tangy dressing complemented further still by some truly exceptional croutons boasting satisfying crunchiness yet soft interiors revealing delightful herbaceous flavors within each bite!
I couldn’t help but rave about these croutons after learning from our waiter—they are always made fresh upon order too!
Additionally—we opted for latkes priced eighteen dollars inspired directly from Eihorn’s Jewish heritage which proved memorable thanks largely due its light yet firm texture coupled together perfectly crispy crusts making every bite savory comforting especially when paired alongside crème fraîche plus freshly made apple sauce too!!
Both plates were completely devoured leaving us eager now only awaiting arrival next course—the highly anticipated thousand-dollar beef case itself!!
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Discovering the Beef Case: A Culinary Spectacle
Anneta Konstantinides/Business Insider
When Einhorn’s meat supplier presented him with a 55-ounce Australian wagyu for Papi Steak, he was initially at a loss for how to utilize it. The wholesale cost matched that of his priciest menu item.
Then, an idea struck him: he recalled receiving a diamond-studded briefcase adorned with Papi Steak’s logo in gold. He decided to showcase the Australian wagyu within this briefcase, transforming it into an unforgettable Vegas experience—one that didn’t require traditional bottle service.
