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Increased Advertising on Prime Video: What to Expect in 2025
Next year, subscribers of Prime Video’s ad-supported tier will encounter a rise in commercial interruptions, marking a significant test of viewer tolerance for advertising within streaming platforms.
During an interview with the Financial Times, Kelly Day, Vice President of Prime Video International, revealed that Amazon plans to expand the number of ad slots available on Prime Video starting next year. While she did not provide detailed figures, she confirmed that the volume of advertisements would “increase slightly as we move into 2025.”
When Amazon introduced its ad-supported tier for Prime Video in January, The Wall Street Journal reported that viewers could expect an average of two to three and a half minutes of ads per hour. Day mentioned that at launch, the ad load was intentionally kept light to offer subscribers a “gentle introduction” to advertising—an approach that has reportedly exceeded customer expectations regarding their viewing experience. Notably, commercials are currently not shown during content playback; however, this policy may be revised next year.
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