This year, Apple is set to unveil its own AI platform, Apple Intelligence. The exciting part? Users will not need to pay a dime.
As reported by Apple expert Mark Gurman from Bloomberg, it seems that individuals who use Apple devices will have access to a range of AI functionalities without charge for at least three years following the launch.
In his recent Power On newsletter, Gurman indicated that Apple has no immediate plans to impose any fees for using Apple Intelligence. Users can look forward to features such as image creation and writing assistance without incurring costs until at least 2027.
While Gurman’s insights are widely accepted among tech enthusiasts, it is essential to underscore that this information remains unverified by Apple itself at this stage.
No Charges for Apple Intelligence Until 2027
This revelation regarding free access contradicts earlier predictions made by some industry analysts. Last week, there were speculations hinting that users might be expected to pay between $10 and $20 for these AI offerings; it was also suggested that features under Apple One, their subscription service, might include bundled pricing for the new AI capabilities.
A month ago, Gurman had mentioned the possibility of future charges associated with premium elements of Apple Intelligence. However, he clarified in his latest update that while premium features could eventually attract fees down the line, all original offerings from the forthcoming AI lineup will remain complimentary initially. The specifics surrounding which premium features may be introduced later are still under wraps.
Mashable has conducted preliminary tests on several upcoming functionalities within Apple’s new platform before its official release and expressed enthusiasm about tools for writing enhancements, summarization available in Safari browsing sessions, smart photo searching abilities powered by AI, and an upgraded version of Siri.
Bearing in mind its late entry into the crowded field of artificial intelligence compared to rival companies like Google and Microsoft, it’s evident that Apple’s strategy emphasizes promoting its unique offerings keenly. As users gear up for the implementation of these tools on their iPhones later this year — offered gratis — it looks like this advantageous arrangement will last longer than many had anticipated.
