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- While Gen Z has a fondness for Apple products, AI capabilities are not their primary focus when purchasing new smartphones, according to recent research.
- Nonetheless, Apple’s intelligence features are anticipated to enhance the sales of the iPhone 16.
- Experts predict that younger consumers will ultimately embrace AI technology in time.
The Disconnect Between Gen Z and Apple’s Latest Innovations
Despite the strong affinity Gen Z has for Apple devices, they may not be first in line when it comes to acquiring the latest iPhone model. Recent findings indicate that although Apple emphasizes its new smartphones’ advanced artificial intelligence functionalities, these features do not rank highly among young buyers’ priorities according to a survey conducted among 575 Morgan Stanley summer interns.
An impressive 93% of these interns reported ownership of an iPhone; however, merely 4% identified AI-enhanced capabilities as critical considerations while shopping for a new smartphone.
Long-Term Vision: Analysts Weigh In
This trend isn’t seen as detrimental news for Apple by industry experts. Jacob Bourne, a technology analyst at Emarketer (part of Business Insider’s network), articulated that this phase represents “a long game.” He noted that eventually every smartphone will incorporate AI features—what will distinguish them is how effectively companies can enhance user experience through software utility.
Similar to other leading tech firms, Apple is committing substantial resources toward advancing its artificial intelligence initiatives. This includes developing more intuitive virtual assistants and sophisticated image generators—essentially aiming to facilitate everyday tasks through technology enhancements.
The Official Introduction of Apple Intelligence
Apple Intelligence marks the company’s strategic entry into the competitive landscape surrounding artificial intelligence. For users with an iPhone 14 Pro or older models wishing to fully leverage this innovative capability must consider upgrading their devices.
Bourne emphasized Apple’s loyal customer base eager for experiences linked with its advancements in AI: “Apple has cultivated a vast following determined to engage with any innovations rolled out under the banner of Apple Intelligence.”
A Bright Future Ahead According to Industry Experts
Dan Ives from Wedbush Securities describes this moment as holding tremendous potential—a “golden upgrade cycle.” He expresses confidence that even if younger generations don’t prioritize these technological developments now, they aren’t essential for Apple’s broader success. “AI is poised to reshape market dynamics,” Ives suggested. “Apple possesses a unique opportunity at the forefront of consumer-focused artificial intelligence evolution.”
