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Google Introduces Verification Checkmarks in Search Results
In an effort to enhance user safety, Google is piloting a new verification feature within its search engine. This initiative aims to assist users in steering clear of deceptive or fraudulent website links. Certain users have begun noticing blue verified checkmarks appearing alongside business listings in Google google-lens-image-search-upgrade/” title=”Transform Your Search Experience: Chrome's Exciting Google Lens Upgrade Lets You 'Circle to Search' Images!”>search results, signifying that the associated company—such as Meta or Apple—is legitimate and not an imitation trying to exploit its well-known brand.
Insights from Google’s Public Affairs Team
Molly Shaheen, a spokesperson for Google’s public affairs, shared insights with The Verge, stating, “We frequently test features designed to help consumers identify reliable businesses online. Currently, we are conducting a small-scale experiment that displays checkmarks next to specific companies on Google.”
Examples of Verified Businesses
A notable observation by my colleague Jay Peters revealed the presence of these verification marks next to official links for major corporations like Microsoft and Meta.
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