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In 2023, Western Digital revealed its intention to split its hard disk drive (HDD) and flash storage divisions. This strategic move has now been realized, resulting in the establishment of two separate brands within the company.
The timing of this separation is noteworthy, especially considering that Western Digital recently launched an 8TB SSD as part of its WD Black SN850X series, complementing the existing offerings of 1TB, 2TB, and 4TB models.
In their official statement, the company informed customers: “We are now functioning through two specialized websites: WesternDigital.com for HDDs and related platforms, and SanDisk.com for flash technologies such as SSDs, memory cards, USB drives, and more.”
Impact on Consumers
The creation of these distinct websites aims to “enhance each brand’s ability to innovate in technology and product development while seizing unique growth opportunities. This will also help maintain market leadership positions and improve operational efficiency with tailored capital structures,” according to the company’s announcement.
In March 2024, Western Digital elaborated on the rationale behind this division. The primary goal is centered around ”maximizing shareholder value while ensuring long-term success across both business segments.”
David Goeckeler, CEO of Western Digital at that time stated that this division represents “an exceptionally intricate transaction involving over a dozen countries across various data storage technology brands catering to consumers as well as professional content creators alongside major device OEMs and leading cloud service providers.”
What It Means for Customers
With this separation finalized, what implications does it hold for consumers? According to the company’s communication: “On WesternDigital.com you can explore all HDD products from brands like Western Digital itself along with WD_BLACK and SanDisk Professional. Meanwhile on SanDisk.com you can find all flash-related products including SSDs and memory cards from brands such as SanDisk Professional.”
- A discount code issued by Western Digital will only be applicable on their site; similarly codes from SanDisk are exclusive to their platform.
Additional Insights from TechRadar Pro
- The top-rated SSD options currently available.
- A selection of high-speed HDDs ready for purchase.
- An external SSD by WD designed specifically for content creators featuring an impressive capacity of 8TB.
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