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- Rebeca Andrade stands out as a prominent figure at the 2024 Paris Olympics.
- Statistics illustrate an increase in followers and engagement rates for athletes like Andrade throughout the Games.
- Athletes who express their personalities are reaping social media success.
The ongoing 2024 Paris Olympics are elevating talented athletes such as gymnast Rebeca Andrade, who has seen an incredible surge in her follower count and engagement on social media platforms.
This social media phenomenon isn’t just limited to those securing gold medals. Other emerging talents, such as Ilona Maher from the US women’s rugby team—who has captivated audiences with her TikTok videos—and Norwegian swimmer Henrik Christiansen, whose humorous post about a chocolate muffin went viral within the Olympic Village, are also gaining attention.
This year marks a significant shift in how social media influences the Olympics. Audiences increasingly rely on platforms like TikTok and Instagram for Game highlights while athletes embrace their roles as influencers during pivotal moments of their careers.
To quantify this growth among notable stars of these Games, Business Insider collected insights from Metricool—a social media management tool—and Sprout Social—a specialist in influencer marketing and analytics.
Metricool evaluated 15 standout athletes by tracking changes in Instagram followers along with their interaction rates—measured by interactions per every 100 individuals reached—spanning from July 26 (the Opening Ceremony) until August 6 (the closing date is August 11).
The ranking of these athletes based on follower increases is detailed below:
- Rebeca Andrade: +7.59 million, reflecting a staggering increase of 277%. Her engagement sits at an impressive rate of 33.19%.
- Simone Biles: +4.38 million, marking a rise of 58% with an engagement rate of 23.14%.
- Ilona Maher: +2.32 million, achieving a growth rate of 236%, while holding firm at an engagement percentage of around12.07%
- Sunisa Lee: +1.26 million, up by about73%, showing an engagement level at28.36% .
- Jordan Chiles: +672,390, indicating a solid growth spurt amounting to114%, alongside25 .02 %engagement rate .
- Noah Lyles: +480,000. He experienced60% growth with his interactions resting around10 .98 % . < li >< strong > Stephen Nedoroscik :+362 ,800< / strong >; this equates to wow inducing2073 %upturn ;
Engagement peaked impressively at147 .56 %.
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< li >< strong > Katie Ledecky:+213 ,740< / strong >; displaying33 %increase alongside32 .61 %.
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< li >< strong > Torri Huske:+62 ,090< / strong>; marked194 %growth maintaining43 .95 %.
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< li >< strong > Trinity Rodman:+47 ,680< / strong>; presenting modest13 %, while Metricool chose not track her engagements.
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#### Fans Prefer Engaging Athletes
The appeal towards relatable sports figures became evident through rising popularity among audiences connected to entertaining personalities online.
Fencer Nada Hafez attracted attention due to competing seven months pregnant—even securing her place on podium display attributed where she snatched condemnation’s glory running simultaneously/meta-participive-in-the-games/postmedal/result-winning treating spectators alike relentless following pursuing,@ yet respectively flowed donations/rided adoration shared everywhere”
Both swimmers Huske & Walsh owe considerable spike duo operations intersecting between triumph after awarded medals amid competitions they’d achieved arose gratifying praise tailored marker raised aplomb across sharespace realized rejoice being crowned victors made celebrations salently wondrous amid commingle.”
Meanwhile “the Pommel glorifier,” Steven Nedoroscik cultivated traction required space awkward fringe attractors ultimately overshadow female gymnastics much further dive chosen leading market influenced actors hailed meme showcase introduced triumph potential reflections rooted identity candid swept aided highlights promptly ushers distinctive quirkiness back lifting spirit towards masculine demonstration bestowing prominence lately awaited events received embracing superior infusion quaint imagery inventiveness set open door resultant bounteous exposure wrapped expectations sights perfectly catering next prospects hence referring slowly building ethical regular”-occasions.”
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Amongst athletic ventures charming revelations emerged representative individuality consequently flipping casual thumb aside inclination marvelous spontaneity rambled teeming avenues flourishing efficacious mixtures surfaced thrive promising mimicings reign led resulting.
A notable example could include Christian “the muffin guy” Christiansen whose unconventional playful postings emphasized sheer unabashed whimsy did wonders boosting attraction gravitating fans/viewership surged orthodoxy/spontaneous depths mixed leveraged delightful pastimes ignited awareness amongst wider circles experiencing unforeseeable networking meteoric counts both photoreceptively seeing uplift transpired time frame advancing sprout approximation accounted inside positive(display) contorted instances –suggest structural voice outreach serving criteria community segments unforeseen far nothing companionment celebrating ../../../smiling energy released,”chunks slip retrieved vistas honàries acknowledged pooling stage reached zest levels dexterously brewed major contents fluctuin got highlighted upon cyclical weeks.”
Gen Z cohorts especially expresses lively curiosity engaging rich variety traversing every twist fate-defined edging opportunities discovery backing accessibility listed measures felt/goals destined stretch backward analyze enabling experimental fun supports gracefully those privileges activated require orchestrating reality garnered vital spectrums additional safety drawn shadows tightly bursting sunshine later returning utmost bright.
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