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Transforming Video Calls: Qualcomm’s Innovative Lighting Solution
Imagine this scenario: you join a crucial work meeting, looking polished and prepared to deliver your signature line, only to realize that the lighting in your home office has turned you into a shadowy figure reminiscent of an early 2010s chatroom user. You’re not alone; many have faced this predicament.
Fortunately, Qualcomm understands these challenges. The American semiconductor leader has introduced its latest Snapdragon 8 Elite mobile chipset, featuring an AI-driven real-time lighting tool designed to eliminate poor video call illumination once and for all.
AI Portrait Video Re-lighting: A Game Changer
The innovative AI Portrait Video Re-lighting technology allows users to introduce a virtual light source that adapts to the shape of their face, enhancing visibility even in poorly lit settings. Users can manually adjust the lighting or allow their device’s AI to optimize it automatically—all processed on-device without any noticeable delay. Could this mean the end of traditional ring lights?
This groundbreaking feature was unveiled at the Snapdragon Summit 2024 on a prototype phone. We anticipate seeing AI Portrait Video Re-lighting (potentially under another name) integrated into leading Android devices in 2025—think about upcoming models like the highly anticipated Samsung Galaxy S25, OnePlus 13, and Xiaomi 15 Ultra.
The Future of Flagship Phones
These flagship smartphones are expected to utilize the Snapdragon 8 Elite chipset, giving manufacturers (OEMs) flexibility in incorporating this cutting-edge AI technology into their products.
As Judd Heape, Qualcomm’s Senior Director of Product Management, shared with TechRadar during a roundtable discussion at Snapdragon Summit regarding another feature called Limitless Segmentation: “Limitless Segmentation is built into the [Snapdragon 8 Elite] camera framework – it comes standard with baseline camera capabilities. It will be up to OEMs how they choose to integrate it [and other AI functionalities] into their main offerings.”
A New Era for Photography?
The Limitless Segmentation feature divides images into over 250 distinct layers for optimization and enhancement—including elements like faces, hair textures, clothing details, objects in focus, and backgrounds. This suggests that Qualcomm’s new video re-lighting technology could also enhance still photography—could we soon see “Portraits by Qualcomm” branding on images captured with top-tier Samsung devices? It’s certainly within reach.
A Step Forward for Practical Technology
We are excited about Qualcomm harnessing its Snapdragon 8 Elite chipset’s capabilities to create useful generative AI tools such as this one. While custom emoji creators may be fun additions—they won’t save you from unflattering video call lighting when it matters most.
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