It seems that the top executive at Samsung acknowledges the growing online discontent surrounding the company’s so-called “Apple replicas.”
A recent article from the Korean news source Ajunews reveals that Lee Jae-yong, Samsung’s executive chairman, expressed dissatisfaction with the mobile division—known as Samsung MX (Mobile eXperience)—due to social media backlash and unfavorable coverage from technology publications regarding their latest product designs.
The chairman reportedly instructed this division to “reassess its strategies” in light of criticisms suggesting that their newly released devices mirror Apple’s designs too closely. This came after a significant uproar over perceived design infringements and quality concerns related to last month’s Buds 3 series and Galaxy Watch 7.
An insider shared, “Lee himself intervened following the controversy regarding Apple’s alleged design imitations.” The atmosphere within the company is said to be rather tense as a result of these issues.
The report further elaborates that unspecified actions were imposed upon the leaders of Samsung MX along with additional team members in their mobile sector.
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Samsung Contends with ’Apple Clone’ Accusations
Following its highly anticipated annual Galaxy Unpacked event last month, Samsung faced a whirlwind of criticism. Alongside its latest smartphones, it unveiled two new offerings: the Galaxy Watch Ultra smartwatch and a fresh lineup of earbuds—the Galaxy Buds 3 series.
What began as an exciting launch quickly spiraled into negativity across social media platforms as tech critics, reviewers, and even devoted fans pointed out how closely these new devices resembled those made by Apple.
“Today turned out to be quite disappointing for Samsung,” proclaimed Quinn Nelson from Snazzy Labs, a well-known tech review channel on YouTube. “The Watch Ultra is one of the most obvious copies we’ve seen in years—it’s frankly unattractive.”
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“It’s frustrating to see multiple products from Samsung resembling Apple creations,” commented Andrew O’Hara from Apple Insider following this event. ”The lack of originality is concerning compared to what we’ve come to expect from them.”
The Ajunews report indicates similar sentiments were echoed among journalists present at a press briefing held at Seoul’s flagship Samsung store. Attendees frequently remarked on how closely linked their newly launched devices appeared alongside Apple’s offerings.
A number of reviews published recently highlight this resemblance between products offered by both companies—a clear indication that perceptions linger about duplication rather than innovation.
“Samsung has created an Android counterpart reminiscent of an Apple Watch Ultra,” stated Bloomberg in an article headlined accordingly.Bloomberg‘s insights drew attention similarly affected by frustration over missed expectations with stylistic choices reflecting competitive mimicry.
The Verge also didn’t hold back on critiquing these releases: “If you can’t eclipse them…embrace them” reflected its synopsis on reviewing Galaxy Watch Ultra while expressing disappointment noted among many users—feeling let down they see echoes instead real advancements.
As anticipation builds for future iterations featuring potentially distinct designs distancing themselves further away from these allegations against major competitors looms large; meanwhile,Samsung adapts listening growing melodic consensus probing original thought figuring successfully navigating ahead.Column subscription value depended reaching audiences afresh authentic ideas.
