View Larger / Innovative aviation fuels have the potential to significantly reduce carbon footprints associated with commercial air travel.
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Pioneering Sustainable Flight: Virgin Atlantic’s Groundbreaking Journey
In November of last year, Virgin Atlantic Airways made a significant breakthrough by performing the inaugural transatlantic journey powered entirely by “100% sustainable aviation fuel.
The Implications of Misleading Advertising Claims
This week, the U.K.’s Advertising Standards Authority (ASA) took action against a prior radio advertisement launched by Virgin, which celebrated their “unique flight mission.” Despite utilizing fuel that emits lower levels of pollutants compared to conventional options, the agency found their sustainability claims to be “Source
