Spring 2025 at New York Fashion Week was a mesmerizing spectacle brimming with celebrity-packed runways, captivating locations, and innovative collection ideas. Yet, what truly leaves a lasting impression on the designers themselves? From industry stalwarts like Sandy Liang and Brandon Maxwell to PatBo’s Patricia Bonaldi, we had the opportunity to speak with creators from 15 of New York’s most talked-about brands. They shared their insights on an essential query: What rewards come from participating in NYFW?
For many independent designers, hosting a runway show demands an immense investment of time and money. Each designer comes equipped with unique motivations and perspectives regarding the value of this endeavor. Continue reading to discover what each designer sees as their ultimate achievement during this prestigious fashion event.
The Perspective of Christian Juul Nielsen at Aknvas
Image Credit: Launchmetrics Spotlight
Image Credit: Launchmetrics Spotlight
“One of the remarkable aspects is that everyone converges here simultaneously—models, editors, attendees—all in one place. It can be challenging to synchronize everyone’s schedules. My buyers journey to New York for this very reason; they experience my creative studio firsthand where I showcase sketches, textiles, and other facets that define my brand,” explains Nielsen.
Bach Mai’s Journey Through Chaos
Image Credit: Launchmetrics Spotlight
Image Credit: Launchmetrics Spotlight
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“Just twelve hours ago, I doubted whether I should proceed with our show—I felt it could fail spectacularly! So many things seemed amiss until miraculously everything fell into place within those final hours,” shared Mai. “Our team may not have big budgets like some Parisian houses but our determination and creativity bring life to something extraordinary—and sharing that moment makes it all worthwhile.”
The Visionary Approach of Brandon Maxwell
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A Celebration of Emerging Designers at New York Fashion Week Spring 2025
The Essence of Aspiration
At the heart of New York Fashion Week, there’s a palpable excitement that resonates with fashion enthusiasts and aspiring designers alike. “The greatest reward for me is witnessing so many young talents like myself striving to make their dreams a reality,” shared one designer. This experience not only ignites hope but also fosters a passion that could lead them towards their true calling. As an American designer working in the vibrant metropolis, I feel immense pride in collaborating with some of the brilliant artisans who dedicate themselves tirelessly to our craft. Their commitment adds significant value to this industry, reinforcing my belief that New York is home to some of the world’s finest talents.
Spotlight on Daniella Kallmeyer
Crafting Connections Through Fashion
Daniella Kallmeyer spoke eloquently about her latest collection: “When attendees engage emotionally with our pieces and continue discussing them afterward, it signifies an impact worth celebrating.” One standout aspect highlighted was the detailing and loyalty surrounding her renowned Clemence pants; friends excitedly share about wearing them together, showing how invested they are in both product knowledge and community engagement. The love among her team has flourished as well—she remarked proudly on how they weathered challenges this season even closer than before.
!emotional ties have never been stronger,” she emphasized, referring to both personal relationships amongst her staff as well as their connection to customers—a major win for any brand.
Introducing Kate Barton: A Groundbreaking Debut
A First Step onto the Runway
For Kate Barton, participating at NYFW marked an extraordinary milestone—her inaugural runway show was met with overwhelming support from established figures within the industry alongside mentorship from institutions like SCAD and Goldfish Design Studios. “It truly felt like the perfect time for me to present my collection,” she expressed confidently while defining what she envisions for her brand’s future direction.
!fashion scene, it becomes evident why events like New York Fashion Week retain such magnetic power within popular culture—for they encapsulate shared dreams manifesting through artistry echoing emotional undertones where every piece tells its distinct story amid collective aspirations illuminating our paths forward together!
Impactful Moments at New York Fashion Week
Image Credit: Launchmetrics Spotlight
Image Credit: Launchmetrics Spotlight
“Participating in New York Fashion Week holds significant meaning for me. With my recent win at the CFDA/Vogue Fashion Fund, I truly feel integrated into the New York fashion scene. Previously, I felt isolated and often remained unnoticed within a niche market, almost as if I was in a bubble. This experience has galvanized my brand’s connection to the city.”
The Vision of Jonathan Cohen
Image Credit: Kevin Czopek/BFA/Courtesy of Jonathan Cohen
Image Credit: Kevin Czopek/BFA/Courtesy of Jonathan Cohen
“Attending New York Fashion Week is vital for bringing together buyers, editors, and community members to explore my latest collection. While it can be daunting for emerging brands, doing it thoughtfully can lead to remarkable success. Careful strategizing allows us to produce impactful content that resonates for months as we showcase our collection to clients and retail partners. This event can foster new collaborations with retailers and deepen existing relationships while also advocating causes close to our hearts. For this season’s show at The Center—which notably aids LGBT+ youth—we initiated a mentorship program aimed at nurturing young talents.”
The Artistry of Patricia Bonaldi from PatBo
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Fresh photography will portray her Spring/Summer 2025 collection during NYFW.
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Emotions in Fashion: A Connection Beyond Sales
“What truly resonates with me is witnessing people’s emotional responses to my creations. It transcends mere commerce; it’s about evoking feelings and fostering a connection with the brand. My aspiration is that individuals feel this bond, allowing them to support us wholeheartedly.”
Sandy Liang: Creating Pride Through Work
“One of my greatest joys comes from seeing my team take pride in their accomplishments.”
Tanner Fletcher’s Evolving Vision for Fashion
“For me, it’s all about introducing something fresh. We often work with the same designs repeatedly, which means we need to infuse our collections with innovation each season. There’s a sentiment within our team that every launching collection surpasses its predecessor; last season was remarkable, but I’m confident this one elevates our standards even higher.”
Theophilio’s Evolution Under Edvin Thompson’s Direction
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“The atmosphere here is electrifying; it’s truly everything that I envisioned. From the outset, I’ve emphasized the significance of representation. This is not something I take lightly. Originating from a relatively remote island, every visit back to my grandmother’s home reminds me of how impactful visibility can be—seeing oneself reflected across various spheres of life holds immense value and shouldn’t be overlooked. Thus, representation embodies the core principles guiding my work.”
Ulla Johnson’s Vision
Image Credit: Launchmetrics Spotlight
Image Credit: Launchmetrics Spotlight
“My deepest desire is for everyone to embrace and find inspiration in our work—it’s essential for us to feel that excitement too. Creating a show serves as much to ignite our own creativity as it does to captivate the audience, and we consistently strive for an element of surprise while remaining authentic.”
The Narrative by Jackson Wiederhoeft
Photo by Manny Carabel/Getty Images
“Establishing this sense of community through fashion showcases has been incredibly rewarding. As we conduct fittings for brides-to-be, witnessing their reactions during those pivotal moments when they first recognize themselves in ways they never imagined is profoundly fulfilling. For instance, Leslie—a bride—and Sarah—from one of our stunning runway displays—both participated in my inaugural show five years ago at a small venue in Flatiron. The opportunity to uplift this community and narrate these stories fills me with gratitude; I aspire to keep nurturing this creative realm for everyone involved.”.
.: A Glimpse into Phillip Lim’s 3.1 Collection
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Photo: Launchmetrics Spotlight
Photo: Launchmetrics Spotlight
“Fashion is a powerful catalyst for transformation, and being part of this vibrant New York community means everything to me; after all, New York City is undeniably the heartbeat of the world. It’s a privilege to serve this community for two decades, and I feel profoundly grateful for that journey. Such enduring relationships can only be forged over time.”
– Phillip Lim
Aiming High with Taylor Thompson at 5000
Photo: Courtesy of 5000
Photo: Bijan Sosnowski/Courtesy of 5000
“It’s important to bring the entirety of our work into focus… I strive to ensure that all elements converge seamlessly. Often we see pieces hanging individually or in isolation; however, what I aim for is presenting it as a complete body of work that enables those in attendance to truly connect with the essence of 5000 and experience this moment collectively.”
– Taylor Thompson
This article features contributions from Brooke Frischer, Janelle Sessoms, Emma Greene, and Dhani Mau.
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